SXO – WHAT IS SEARCH EXPERIENCE OPTIMIZATION?
The Search Experience Optimization or SXO tries to redesign the search concept that we know and that the visitor experience is complete …
What is Search Experience Optimization?
SXO (SEARCH EXPERIENCE OPTIMIZATION) is a set of techniques. They serve to considerably improve the user experience through web searches. It is necessary to point out that it is oriented to Google. It is a fairly new concept that is trying to displace others already used such as SEO or UX.
Visits on the web define acceptance and importance, therefore, it is important to know how to position yourself. It involves using different factors than what we are used to, to satisfy the user and find what he was looking for. Not only through keywords but also by offering content that is really interesting, of quality and that adds value.
Importance of SXO in future positioning
The guidelines that Google follows to know if a website is using the SXO are given through certain factors. When conducting a search, we usually keep the first results that they offer us. This makes the first pages rise in positioning the greater the number of visits. However, it does not always offer us what we were looking for and that is penalized by going down the ladder. For this reason, Google through the SXO can observe how you are doing web design and thus position yourself:
- CTR or number of times clicked within our domain. This point should be reviewed to know what you are doing well and where you are failing. To be able to correct what you offer to Google and show the user what they are looking for.
- See how long it takes for the user to move to the next search result. The longer they stay on the page, the better it will be seen, and the shorter the worse. If the time is low, Google translates it as contributed content that does not have enough quality and will go down in the ranking.
- Search by different words. When it is necessary to repeat the search, it is because something is not being done correctly. It will make Google think that your content is not useful to answer the query made first.
User experience in the SXO
Web browsing and its contents should be simple, making it easier for the user to go from one page to another to find what they are looking for. The information structure is also a very important aspect. It should be where the user expects it to be and the content should be written in a way that is easy for the target audience to understand. It is useless to have so much information on a specific topic if no one is able to understand it.
More technical aspects such as the loading speed of the website are also important since 57% of users abandon a website if it takes more than three seconds to load. There should be no broken links that frustrate the user and waste their time. It is also important that the web is viewed correctly on any device since the use of smartphones has been increasing for a few years and now its use is widespread.
If you too wish to improve your Search Experience Optimization – SXO, contact us at Infosty technologies. Or visit our website to check our digital marketing services.
