15 AMAZING TIPS FOR YOUR SOCIAL MEDIA MANAGEMENT!
Social media management has become a fundamental investment to be taken into account in business communication strategies.
Did you know that of the total time spent on the internet, users spend an average of 33% of that period on social media, according to a survey by the Global Web Index? This number gives an impact on the importance of these new channels.
However, the ROI of these networks is still questioned by skeptics who cannot relate the efforts dedicated to these spaces with concrete business results.
This explains a little why some companies are still hesitant to invest in management, despite the wide availability, for example, of real-time media monitoring tools that help in this endeavor.
However, this paradigm needs to be broken. There are numerous benefits that can be enjoyed by anyone who knows how to perform social media management well.
That’s why this article presents 15 social media management tips that will help you avoid falling into traps and reach your communication and marketing goals. Without further ado, here they go:
15 Tips For Social Media Management
1. Always care for quality
Today, everyone is on social media. That’s exactly why, unless your posts add unique value or stand out for some specific reason, they’ll likely go unnoticed.
So, if your contents do not add value or have relevance, they will not achieve the desired reach.
As such, you need to promote content that is worthy of sharing. It’s no use launching everything without the slightest criteria. Try to think of valuable content that answers an important question for good social media management.
2. Invest in the best ROI
Time is money. Therefore, how you organize yourself will determine the effectiveness of your social media management.
Plan to invest your time and financial resources based on the returns from each social platform. Which one brings the biggest ROI: Facebook, Twitter, LinkedIn, or Instagram?
Analyze this, check the costs and conversion rates of the communication channels, and compare them. In the end, a great way to manage social media is to invest in the one with the best results.
3. Use data to set your posting schedule
There is no universal posting timetable that qualifies for good social media management. Nor could there be any, since the target audiences vary from company to company.
So if you’re following recommended schedules and failing to monitor them, you’re probably missing some opportunities.
An interesting tip is to test publications at different times. Once that’s done, identify which days and time intervals generated the most engagement, and finally, consider them in your regular schedule.
4. Avoid posting too much or too little
Post frequency in social media management is an issue that never ends.
Again, there is no universal frequency that works for everyone. So paying attention to metrics is a great way to gain insight into the subject.
Anyway, regardless of the conclusion you reach, just don’t overdo the posts. If you’re considered spammy (or annoying), there’s no going back.
5. Make yourself present and remembered
Use hashtags strategically and regularly mention (using @) the people who matter in posts.
Lack of these core behaviors can leave a hole in your engagement or the steady flow of traffic.
So if you’re creating a branded hashtag, use something that’s easy to say or spell. It should be something that stands out on your event banners and is likely to get attention and stay in people’s memories.
Finally, it is important to emphasize that hashtags must be used strategically, as their excessive use can be harmful. In addition, Instagram, for example, bans the use of some of them, which can hinder the reach of publications.
You can also use social media monitoring tools to track your hashtags and participate in conversations that mention them.
6. Interact and network
Without motivation, consumers typically do not spontaneously engage with your brand.
In this context, there are thousands of online content without commercial intent that can be positive for engagement and attract attention. If you want your prospects to engage with your brand, try starting conversations. So interact and network.
It may even be that you discover excellent partnership opportunities or, unintentionally, stumble across good ideas to bring more visibility to your brand.
As a social media manager, know what type of conversation is critical to you. In this way, set up alerts for keywords (or expressions) that generate opportunities and participate in interactions where they are present.
If you search for the right keywords, you might even find potential customers explaining exactly what they need – which is great for market and product research.
When running a campaign on social media, for example, it’s very helpful to have a small, loyal community of fans you can count on to share and spread your message.
Too often, brands end up forgetting these contacts in their existing networks and, as a result, lose substantial exposure and engagement.
Therefore, satisfied customers, loyal fans, happy employees, partners, and suppliers are essential contacts for managing social media.
7. Reuse old posts
Many professionals responsible for managing social media are conservative when sharing content. They usually publish at most once or twice blog posts that take four to five hours to create.
What’s the point of investing in content creation if you don’t make the most of this material? A 2000 word blog can be driven for weeks.
Therefore, test the power of content recirculation on social media in a spaced and strategic way. Each new tweet about a blog post, for example, can yield up to 75% more new mentions than the previous one.
8. Leave room for changes
In market dynamics, the game can change overnight. Your competitors may be faster or launch a campaign that leads your customers to other possibilities.
In addition, the behavior and attitudes of your target audience can evolve along with your competitors, and the market can experience fluctuations that cause your business to face setbacks.
Each situation like this requires you to readjust your communication and marketing strategies. Therefore, it is advisable to maintain constant vigilance and review your communication and social media management plan regularly.
9. Answer the questions
With more customers turning to social media tools for information, you need to go beyond merely posting content.
It is also essential to answer important questions, however sensitive. That’s because dealing with consumers’ fears and concerns creates the transparency and trust needed to engage them.
After all, you can’t have a truly engaged community without conversation. So two of the simplest ways to start conversations are by answering or asking questions.
So ask your audience questions that force them to stop, reflect, and respond.
10. Attract people to your website
When planning your content, remember to focus on goals that drive increased traffic to your website. What matters is where and in what context you create links to your content.
Don’t disregard visual content when using them. It’s even interesting to link YouTube videos or Instagram images that complement the information in a dynamic and seductive way. When doing this, don’t forget to give credit for content produced by third parties.
11. Create a narrative
As human beings, we are compulsively attracted to good storytelling.
You can, for example, share customer or employee success stories on your Facebook wall. This social network usually works well for long posts and narratives.
12. Incite emotions
Posts that convey positive emotions such as happiness, surprise, joy, hope, emotion, and admiration are shared more frequently on social media.
For example, one way to emotionally connect with your audience is to show that you care about the causes that matter to them.
13. Prioritize your niche
To develop strong communication on social networks, focus on a market niche, to develop more assertive actions that dialogue with the demands of the target audience.
In this context, it is essential to collect as much data as possible about the potential buyer personas who use your services to define the best communication channels, tone of approach, and other factors, in order to get these people’s attention.
14. Use humor
Humor can be an excellent crisis management tool. The lighter, more fun approach is great for winning over an audience that doesn’t usually interact.
For example, some brands use this device to try to lighten the mood in the face of stressful problems, which is a great way to break the ice when dealing with angry customers or fans.
15. Create contests and polls
Contests and polls are great for gaining exposure on social media. Offer cool freebies and create contest rules that help you get more exposure and conversions.
Twitter, for example, makes it easy to create polls. In addition to the above, you can also create humorous surveys or any other creative and engaging device that comes to mind!
In short: why manage social media?
There are compelling reasons to invest in good social media management, including:
- Possibility of instant (and free) access to potential customers and target audience – you can find and chat with virtually anyone, anytime, anywhere;
- Referrals on social media are responsible for a very relevant part of a website’s traffic ;
- When done right, marketing in these spaces can reduce the organization’s overall costs;
- Much of the effort can be measured with the help of monitoring tools;
- The feedback cycle on published content is relatively short, which allows you to test, review and refine your communication strategies and marketing plan more quickly;
So, after all, that has been said and analyzed, do you still have doubts about the potential of good social media management and the return they can offer your brand?
What are you waiting for to invest in strategic communication in your company? Contact Infosty and have professional help at your disposal for your social media management!
