DOES SOCIAL MEDIA IMPROVE YOUR SEO IN 2021? KNOW IT HERE!
Do you know?
- 81% of marketers have built-in social media to increase the “discoverability” of their online websites.
- Link building, one of the most important SEO factors, relies primarily on mastering social media.
- Your social profiles can rank in search engines! This gives you another way to get discovered by potential customers.
- Facebook receives billions of queries per day. Many of these searches are for local businesses.
Social media, SEO, and online marketing are so closely interconnected these days that it’s hard to tell the difference between them. Businesses now more than ever are using the most popular networks on the web to find and engage with their customer base.
Unfortunately, there is a lot of confusion about social media and SEO, and small businesses can be put off by stiff competition, a lack of knowledge, or an inability to measure success. To show you how powerful social media and SEO can be for your business, we’ve compiled three strategies that will instantly improve your rankings and drive more traffic to your site.
Quick fact: According to Hubspot, 80% of marketers said that social media increased their web traffic! So, the ideal is to:
1. Grow your organic followers
The more followers, audience, etc., you have, the more chances you have to rank, engage and convert. But it can’t be any of the followers. Buying a low-quality audience or having fake profiles following you is really detrimental to your efforts (exceptions apply).
The organic growth of your followers is a mixture of some factors; namely:
- Share quality content regularly: This gives Google new keywords to rank for you and your readers more digestible content to view and interact with.
- Optimizing your pages for SEO: Location keywords, geographic information, high-volume keywords, and more all contribute to how easy it is to find you.
- Focusing on the right networks: The most successful companies stick with what works. Find out which networks are best for you and focus on them. Are you B2B? Then Linkedin is the best. Are you a restaurant, fashion designer, or travel company? So you might want Pinterest or Instagram.
2. Encourage links
If Google results were a choice, then the links would be the votes. A link to your site is like a person or company who ‘votes’ for you and says ‘this website is relevant to a certain search term.’ Google weighs this heavily on its rankings.
Use social media as a platform to encourage links. This is accomplished through your content, posts, and social media personality (more on that later). The tactics that work are:
- Using hashtags to increase visibility.
- Interact with users and generate conversation.
- Participate in industry discussions and suggest your own content.
- Produce content that is useful to readers (and optimized for the right keywords)
3. Have only one person.
Engaging your followers regularly with a single person is key to generating enthusiasm and familiarity. You’ll meet fans, past customers, discount hunters, and curious new customers, and they need to know what to expect. A normal person puts a “face” on his business. Offering your brand experience through a person creates a connection that makes a visitor’s journey through the sales funnel easier!
Social media is a powerful tool for small businesses to improve their rankings, generate new leads, and grow their business online, and these three tips will help your company instantly. No matter the competition, anyone can grow their business online with the right strategies. If you are ready to take your business to the next level, visit our website today and see how Infosty Technologies – a team of professionals expert in managing social networks and social media strategies – does its job! You can also contact us through a contact form. Connect with us and improve your SEO in no time.
