4 TIPS TO IMPROVE YOUR SEO EFFORTS AND PERFORM BETTER IN 2020
SEO and usability go hand in hand. In the end, it is a chain: SEO is concerned about what Google thinks, and what matters to Google is the user. So to improve SEO positioning, we cannot lose sight of the user.
That is why we bring you some practical tips that can help you improve your SEO. But before proceeding further, mind that in the world of SEO, there are no trends, but an evolution — an inertia where the search engine is heading and where we should focus our efforts.
Improve your SEO positioning in 2020 in 4 steps
1. Create natural content that is useful for your user
Do not write for Google, but for people. It is not advisable to create titles that look like mere combinations of keywords, but phrases that are search formulas for real users. Conduct user research and speak their language to get closer to them. As we said at the beginning of the article, SEO and usability go hand in hand.
2. Review the content already written
Imagine that you plant a tomato in your garden. And once the first tomatoes come out, you use it to plant another. It would be absurd right? The same happens in a blog.
It is equally important to add new content, while improving and modifying existing content. But what would be the process? It is simple. All you have to do is:
- Check the articles that generate more traffic.
- Check which keywords are ranking the article in question.
- Make sure those keywords are highlighted in the article (h1, h2 …). If not, enter them.
- Update the content by adding 200 or 300 words where the main keyword appears.
3. Invest in Adwords
Investing in Adwords and betting on the most relevant keywords is something that every business should be doing today. It not only improves positioning but also enhances conversion.
We also emphasize the importance of segmenting the public well and improving day by day, both the ads and the landing where users are directed.
4. Value the authority of the person who signs it
While it is likely that you were already familiar with the above concepts, one of the great novelties is the importance of the Authority Rank. That is, from the authority of the person who signs a specific content.
For Google, it is increasingly vital that the person who signs content is an expert, a reference in that area. Therefore, having the collaboration of editors with a specific social profile and some relevance (and followers) is a plus when it comes to positioning an article. Your digital authority will positively affect the article and, incidentally, the brand.
These are the areas where you should focus this year on improving the positioning of your brand. If you want us to help you with the investigation of users and in SEO, do not hesitate to contact us.
